Why Details Matter – A Quick Story About Selling

I wanted to share a quick story that came up recently. One of our clients was getting ready to sell their mother’s home, and they kept saying, “Homes are selling so fast, I don’t think I need to do anything to mine!”

Totally get it, right? With the market moving quickly, it’s easy to think that way. But we knew a little effort would go a long way.

Here’s what we did:

• Had our painter do a few touch-ups
• Brought in our carpet cleaner to get rid of some obvious stains
• Swapped all the lights for daylight bulbs to brighten everything up
• Staged the home to make it shine
• Had the cleaners come in for that final polish
• And of course, brought in our professional photographer to take stunning photos and video

Now, here’s the fun part: We went on the market the exact same week as a similar house in the neighborhood, same model and all…

…But we ended up getting an all-cash offer, no contingencies, and closed in 10 days… for $20,000 more than the other house eventually sold for.

So, yes, homes are selling fast, but here’s the thing—our focus is never just about selling fast. It’s about selling for the most. We put in that extra bit of care, even when it seems like it’s not necessary, because we know it can make a huge difference in the final outcome.

It’s like polishing a diamond. Sure, it’s valuable on its own, but when it’s polished and presented in the best light, that’s when its true value is revealed. With just a few thoughtful tweaks and professional touches, we maximize the potential of your home. Whether it’s a fresh coat of paint, better lighting, staging, or high-quality photos, those little things can add tens of thousands to your bottom line.

So if you’re thinking about selling, or even just curious about how your home fits in this fast-moving market, let’s chat! We can talk about what steps make sense for your home, and how we can help you get the best possible outcome.

At the end of the day, our goal is always to net you the most—not just in price, but in peace of mind knowing you made the right move.

We’re here whenever you need us.